For Part 1 of a two-part series on momfluencers, Emily is joined by Sara Petersen, author of the Harper’s Bazaar article, "Momfluencer Content Enrages Me. Why Can't I Look Away?" Emily and Sara talk about the unattainable "authenticity" of the most elite momfluencers, reveal which ones really got in their heads, and discuss the term "hate follow."
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Influencers mentioned in this episode, in order:
Design Mom’s viral Twitter thread: https://twitter.com/designmom/status/1040363431893725184
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Find the full list of momfluencers mentioned in this episode here: https://mothermotherpodcast.com/episode-4-momfluencers-with-sara-petersen
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Sara Petersen is a writer based in New Hampshire. Her essays about feminism, domesticity, and motherhood have appeared in The New York Times, Harper’s Bazaar, The Washington Post, InStyle, Glamour, and elsewhere. Her first book, MOMFLUENCED, which examines the performance of motherhood through the multilayered phenomenon of mommy influencer culture, and what this reveals about the texture of modern motherhood, and what we might learn from it, will be published in 2023 by Beacon Press.