Nov. 2, 2021

Lifestyles of the Rich and Famous Momfluencers with Sara Petersen

Lifestyles of the Rich and Famous Momfluencers with Sara Petersen

For Part 1 of a two-part series on momfluencers, Emily is joined by Sara Petersen, author of the Harper’s Bazaar article, "Momfluencer Content Enrages Me. Why Can't I Look Away?" Emily and Sara talk about the unattainable "authenticity" of the most elite momfluencers, reveal which ones really got in their heads, and discuss the term "hate follow."

 

Follow Sara Petersen: 

http://sara-petersen.com/

https://twitter.com/slouisepetersen

https://www.instagram.com/slouisepetersen/

 

Sara’s momfluencer articles: 

 

https://www.harpersbazaar.com/culture/a35266612/motherhood-instagram-influencers/

 

https://www.instyle.com/lifestyle/momfluencers-nostalgia-instagram

 

https://www.harpersbazaar.com/culture/features/a36595860/wellness-mommy-bloggers-and-the-cultish-language-they-use/

 

https://www.refinery29.com/en-us/2021/06/10531901/influencers-pyramid-schemes-mlms-beautycounter-momfluencers

 

Influencers mentioned in this episode, in order:

 

@ballerinafarm: https://www.instagram.com/ballerinafarm/

@studiomcgee: https://www.instagram.com/studiomcgee/

@taza: https://www.instagram.com/taza/ 

@cupofjo: https://www.instagram.com/cupofjo/ 

@dooce: https://dooce.com/

@bleubird: https://www.instagram.com/bleubird/ 

@thegarciadiaries: https://www.instagram.com/thegarciadiaries/

@rudyjude: https://www.instagram.com/rudyjude/ 

@evachen: https://www.instagram.com/evachen212/

@white_lightning: https://www.instagram.com/white_lightning/

@mamafolk: https://www.instagram.com/mammafolk/

@designmom: https://www.instagram.com/designmom/ 

@brittnull: https://www.instagram.com/brittnull/ 

 

Design Mom’s viral Twitter thread: https://twitter.com/designmom/status/1040363431893725184

 

Find the books mentioned:

Amazon: https://amzn.to/3EFpmeu 

Indie option: https://bit.ly/3CCB20R

 

Find the full list of momfluencers mentioned in this episode here: https://mothermotherpodcast.com/episode-4-momfluencers-with-sara-petersen

 

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Sara Petersen Profile Photo

Sara Petersen

Writer

Sara Petersen is a writer based in New Hampshire. Her essays about feminism, domesticity, and motherhood have appeared in The New York Times, Harper’s Bazaar, The Washington Post, InStyle, Glamour, and elsewhere. Her first book, MOMFLUENCED, which examines the performance of motherhood through the multilayered phenomenon of mommy influencer culture, and what this reveals about the texture of modern motherhood, and what we might learn from it, will be published in 2023 by Beacon Press.